LaraPR

Our Services

PR Experts

At LaraPR, our public relations experts approach each client individually, creating customized strategic communications campaigns to meet their business objectives. Each campaign is carefully researched, developed, implemented, and tracked.

As a distributed agency, LaraPR partners with trusted communications and marketing professionals and has relationships with preferred partners for events, market research, and more. We can scale up or down quickly to meet your needs.

Strategic Planning

The world is full of great ideas. But if those ideas don't link back to business goals and objectives, then they are just that...good ideas. At LaraPR, we work closely with our clients to understand their business needs in order to come up with integrated communications plans that ladder back to the overarching goals.

Services include:

Full strategic communications plan development
Existing campaign review, analysis, and recommendations
Planning sessions and brainstorming
Editorial calendar planning
Media training and story idea development

Content Creation

We amplify messages by using the close relationship between earned and owned content. By creating editorial calendars for clients, we can leverage owned content (blog posts, press releases, videos, and social media) with media pitches to focus efforts around comprehensive storytelling. Layering on paid integration makes it a trifecta. This is a strategic communications approach that works.

Our team can also bring your stories to life with in-person events, including influencer engagement, business meetings, red carpets, press events, and more!

Find out more

Meet the Team

Lara Wyss

Heywood McGuffee

Blaine Lyerla

Founder + President, LaraPR

Senior Public Relations Executive

Seattle

Blaine Lyerla

Heywood McGuffee

Blaine Lyerla

Senior Digital + Creative Specialist

Los Angeles

Heywood McGuffee

Senior Marketing Leader

Los Angeles

Heera Kang

Matt Sonnenberg

Heywood McGuffee

Content + Communications Leader

Los Angeles

Amy Briskin

Matt Sonnenberg

Senior Media Relations Expert

New York

Matt Sonnenberg

Video Production + Photography

Los Angeles

Deb Trevino

Ashley Ragland

Alan Hilowitz

Senior Strategist + Writer

Albuquerque

Alan Hilowitz

Ashley Ragland

Alan Hilowitz

Corporate Communications + Issues Management Specialist

Los Angeles

Ashley Ragland

Marketing + Communications Specialist

Los Angeles

SD Meetings

Drive Research

Ashley Ragland

Erin Scholes, CMP, CSED, CMM

Director of Meetings + Events;

Founder of SD Meetings

San Diego

Drive Research

George Kuhn

Market Research Expert,

Owner + President Drive Research

Syracuse

About Us

Knowledge & Experience

As a senior PR professional, Lara's work is focused on the intersection of award-winning strategic communications and world-class organizations – drawing consumer, corporate and issues management experience to strategically grow brands.

Additionally, LaraPR LLC has an extensive network of talented PR consultants as well as experts in marketing, content, writing, design, consumer research and events who share our passion for client success. This allows LaraPR to provide comprehensive communications activations beyond PR.

Building Great Reputations

We bring a results-oriented philosophy – combining brand evangelism and strong business acumen – to build sustainable communications strategies and successful global campaigns that achieve business results.

One colleague noted: “Lara Wyss is a strategic PR professional that brings creativity, attention to detail and people-management skills to launch global brands and new products that delivers results.”

Earned Media

As media relations experts, LaraPR thrives on the challenge of solving complex business problems through creative and innovative communications strategies.

Recognized for employing a “journalist's voice” to achieve extraordinary results, we have been fortunate to work with some of world’s best-known brands as well as up-and-coming brands.

Paid Integrations

The communications landscape is ever evolving and many public relations campaigns include paid integration. We have experience with social media influencers, paid content articles, and celebrity activations at gifting suites and influencer events. The balance between earned and paid in PR campaigns can help reach a variety of touch points for our clients.

Communications Strategy, Media Relations, Marketing + PR Consultants

Our Services

PR Experts

Strategic Planning

Content Creation

Follow us

PR Blog Town

Meet the Team

Lara Wyss

Heywood McGuffee

Blaine Lyerla

Blaine Lyerla

Heywood McGuffee

Blaine Lyerla

Heywood McGuffee

Heywood McGuffee

Heywood McGuffee

Heera Kang

Matt Sonnenberg

Heywood McGuffee

Amy Briskin

Matt Sonnenberg

Matt Sonnenberg

Matt Sonnenberg

Matt Sonnenberg

Matt Sonnenberg

Deb Trevino

Ashley Ragland

Alan Hilowitz

Alan Hilowitz

Ashley Ragland

Alan Hilowitz

Ashley Ragland

Ashley Ragland

Ashley Ragland

SD Meetings

Drive Research

Ashley Ragland

Drive Research

Drive Research

Drive Research

LaraPR Lookbook

About Us

Knowledge & Experience

Building Great Reputations

Earned Media

Paid Integrations

Contact Us

Drop us a line

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LaraPR LLC