Communications Strategy, Media Relations, Marketing + PR Consultants

Our Services

PR Experts

At LaraPR, our public relations experts approach each client individually, creating customized strategic communications campaigns to meet their business objectives. Each campaign is carefully researched, developed, implemented, and tracked.

As a distributed agency, LaraPR partners with trusted communications and marketing professionals and has relationships with preferred partners for events, market research, and more. We can scale up or down quickly to meet your needs.

Media Relations

Understanding the needs of journalists and how to pitch appropriate stories to key outlets is essential to generating thoughtful placements. Our PR consultants have expertise and success working with local, national, international, online, print, broadcast and new media outlets.

Writing and Content Creation

We amplify messages by tying-in the close relationship between earned and owned content. By creating editorial calendars for clients, we can leverage owned content (blog posts, press releases, videos, and social media) with media pitches to focus efforts around comprehensive storytelling. This strategic communications approach works.

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Meet the Team

Lara Wyss

Blaine Lyerla

Amy Briskin

Founder + President, LaraPR

Senior Public Relations Executive

Seattle, Wash.

Amy Briskin

Blaine Lyerla

Amy Briskin

Senior Media Relations Expert

New York

Blaine Lyerla

Senior Digital + Creative Specialist

Los Angeles

Heera Kang

Alan Hilowitz

Blaine Lyerla

Content + Communications Leader

Los Angeles

Deb Trevino

Alan Hilowitz

Senior Strategist + Writer

Albuquerque, NM

Alan Hilowitz

Corporate Communications + Issues Management Specialist

Los Angeles

Ashley Ragland

Matt Sonnenberg

Marketing + Communications Specialist

Los Angeles

Matt Sonnenberg

Video Production + Photography

Los Angeles

SD Meetings

Matt Sonnenberg

Drive Research

Erin Scholes, CMP, CSED, CMM

Director of Meetings + Events;

Founder of SD Meetings

San Diego, Calif.

Drive Research

George Kuhn

Market Research Expert,

Owner + President Drive Research

Syracuse, NY

About Us

Knowledge & Experience

As a senior PR professional, Lara's work is focused on the intersection of award-winning strategic communications and world-class organizations – drawing consumer, corporate and issues management experience to strategically grow brands.

Additionally, LaraPR LLC has an extensive network of talented PR consultants as well as experts in marketing, content, writing, design, consumer research and events who share our passion for client success. This allows LaraPR to provide comprehensive communications activations beyond PR.

Building Great Reputations

We bring a results-oriented philosophy – combining brand evangelism and strong business acumen – to build sustainable communications strategies and successful global campaigns that achieve business results.

One colleague noted: “Lara Wyss is a strategic PR professional that brings creativity, attention to detail and people-management skills to launch global brands and new products that delivers results.”

Earned Media

As media relations experts, LaraPR thrives on the challenge of solving complex business problems through creative and innovative communications strategies.

Recognized for employing a “journalist's voice” to achieve extraordinary results, we have been fortunate to work with some of world’s best-known brands as well as up-and-coming brands.

Paid Integrations

The communications landscape is ever evolving and many public relations campaigns include paid integration. We have experience with social media influencers, paid content articles, and celebrity activations at gifting suites and influencer events. The balance between earned and paid in PR campaigns can help reach a variety of touch points for our clients.

Communications Strategy, Media Relations, Marketing + PR Consultants

Our Services

PR Experts

Media Relations

Writing and Content Creation

Follow us

PR Blog Town

Meet the Team

Lara Wyss

Blaine Lyerla

Amy Briskin

Amy Briskin

Blaine Lyerla

Amy Briskin

Blaine Lyerla

Blaine Lyerla

Blaine Lyerla

Heera Kang

Alan Hilowitz

Blaine Lyerla

Deb Trevino

Alan Hilowitz

Alan Hilowitz

Alan Hilowitz

Alan Hilowitz

Alan Hilowitz

Ashley Ragland

Matt Sonnenberg

Matt Sonnenberg

Matt Sonnenberg

Matt Sonnenberg

Matt Sonnenberg

SD Meetings

Matt Sonnenberg

Drive Research

Drive Research

Drive Research

Drive Research

LaraPR Lookbook

About Us

Knowledge & Experience

Building Great Reputations

Earned Media

Paid Integrations

Contact Us

Drop us a line

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LaraPR LLC