At LaraPR, our public relations experts approach each client individually, creating customized strategic communications campaigns to meet their business objectives. Each campaign is carefully researched, developed, implemented, and tracked.
As a distributed agency, LaraPR partners with trusted communications and marketing professionals and has relationships with preferred partners for events, market research, and more. We can scale up or down quickly to meet your needs.
Understanding the needs of journalists and how to pitch appropriate stories to key outlets is essential to generating thoughtful placements. Our PR consultants have expertise and success working with local, national, international, online, print, broadcast and new media outlets.
We amplify messages by tying-in the close relationship between earned and owned content. By creating editorial calendars for clients, we can leverage owned content (blog posts, press releases, videos, and social media) with media pitches to focus efforts around comprehensive storytelling. This strategic communications approach works.
Founder + President, LaraPR
Senior Public Relations Executive
Senior Media Relations Expert
Senior Digital + Creative Specialist
Content + Communications Leader
Senior Strategist + Writer
Corporate Communications + Issues Management Specialist
Marketing + Communications Specialist
Video Production + Photography
Erin Scholes, CMP, CSED, CMM
Director of Meetings + Events;
Founder of SD Meetings
San Diego, Calif.
Market Research Expert,
Owner + President Drive Research
As a senior PR professional, Lara's work is focused on the intersection of award-winning strategic communications and world-class organizations – drawing consumer, corporate and issues management experience to strategically grow brands.
Additionally, LaraPR LLC has an extensive network of talented PR consultants as well as experts in marketing, content, writing, design, consumer research and events who share our passion for client success. This allows LaraPR to provide comprehensive communications activations beyond PR.
We bring a results-oriented philosophy – combining brand evangelism and strong business acumen – to build sustainable communications strategies and successful global campaigns that achieve business results.
One colleague noted: “Lara Wyss is a strategic PR professional that brings creativity, attention to detail and people-management skills to launch global brands and new products that delivers results.”
As media relations experts, LaraPR thrives on the challenge of solving complex business problems through creative and innovative communications strategies.
Recognized for employing a “journalist's voice” to achieve extraordinary results, we have been fortunate to work with some of world’s best-known brands as well as up-and-coming brands.
The communications landscape is ever evolving and many public relations campaigns include paid integration. We have experience with social media influencers, paid content articles, and celebrity activations at gifting suites and influencer events. The balance between earned and paid in PR campaigns can help reach a variety of touch points for our clients.
We believe that a business with a great public relations team can make a great impact on the world. Take the first step: contact us, and together, we will help you get your message to the world.
Seattle, Washington, United States
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